Janjri Trivedi founded re-wrap in the UK in 2003. She was driven by her passion to create high-quality textile products in India that were less wasteful and more enduring. She was also determined to fuel opportunities for rural women to craft these products and thereby thrive independently. Guided by circularity, her mission was to be a catalyst of positive change for people and the planet.

Over twenty years later, re-wrap has successfully woven an interconnected and transparent ‘Seed to Shop’ value chain. Our effort over the years has been to support each link, from the farming communities that grow our organic cotton to the artisans that sew our products for an international community of patrons. These partnerships have allowed us to strengthen our bespoke offering with excellence while remaining true to our purpose.